# Robert Mazzucchelli

> Official site of Robert Mazzucchelli — author, brand advisor, and speaker with four decades of experience building brands as long-term economic engines. Author of "The Long Game" (May 10, 2026). Chairman & Chief Strategy Officer of Crosscourt Advisors. Co-founder, Chairman & CMO of SportsEdTV.

## About

Robert Mazzucchelli has spent 40+ years building brands across consumer, sports, and lifestyle categories — including work with AIG, Ritz, Moët & Chandon, Vittel, and Jose Cuervo. He writes, speaks, and advises on brand strategy, growth, and personal branding.

Contact: robert@crosscourtadvisors.com

## Books

- [The Long Game](https://robertmazzucchelli.com/books/the-long-game): Lessons from four decades in the brand trenches. 400 pages. Hardcover. ISBN 979-8-31783-693-1. Releases May 10, 2026. Hardcover $34.95 (+shipping: $42.95 USA, $79.95 international). Ebook coming soon.
- The Decisive 7 — The 7 Drivers of Brand Growth and How to Optimize Them. Coming 2026.
- Unforgettable — The Complete Guide to Creating a Personal Brand People Will Remember and Value. Coming 2026.
- The Feat Factor — How to maximize outcomes for any creative business project. Coming 2026.

## Services

- [Speaking](https://robertmazzucchelli.com/speaking): Keynotes and workshops for executive teams, conferences, and leadership offsites. Signature topics: Playing the Long Game, The 7 Drivers of Brand Growth, The Feat Factor, Building an Unforgettable Personal Brand.
- [Consulting](https://robertmazzucchelli.com/consulting): Brand strategy & positioning, growth advisory, and executive counsel via Crosscourt Advisors.

## The Robert Report (Blog)

Field notes on brand strategy, growth, and the long game. Twice-monthly essays plus occasional downloadable PDFs (frameworks, worksheets, longer pieces).

- [The Robert Report](https://robertmazzucchelli.com/robert-report) — index of all essays
- [RSS feed](https://robertmazzucchelli.com/rss.xml)

## Pages

- [Home](https://robertmazzucchelli.com/)
- [Books](https://robertmazzucchelli.com/books)
- [The Robert Report](https://robertmazzucchelli.com/robert-report)
- [About](https://robertmazzucchelli.com/about)